As a general rule of thumb, the more complexity that exists in a Wall Street creation, the faster and farther investors should run.

– David Swensen, “Unconventional Success”

Earlier this week, I unpacked a recent study from the U.K. that concluded investors’ behavioral biases, combined with features of structured products that can exploit these biases, lead them to have unrealistically high expectations of structured products’ returns, and impede their ability to evaluate and compare certain structured products to each other and against other alternatives.

Read the rest of the article on ETF.com.